About MACROVITA
The idea
A range of high-quality cosmetics, naturally contributing to the longevity of health and beauty!
MACROVITA logo is composed of the classic Greek prefix “macro”, demonstrating a long time period, and the well-known Latin word “vita”, meaning life. This combination is further complemented by the famous Asiatic symbol “yin-yang”, representing physical and mental balance.
MACROVITA is, therefore, the source of longevity. Following the ancient beauty and health secrets of Mediterranean and Far-East cultures. Harmonizes these traditions with modern scientific research, technology and the contemporary ecological view towards the natural world.
‘’We foresaw the global shift towards natural living and the growing ecological consciousness among people.’’
Elsa & George Vassilakakis
Founders
NATURE
The most high-quality and pure ingredients are found in nature.
The love and trust of MACROVITA people in the peaceful power of nature, as well as their close relationship with two extremely interesting science divisions, Homeopathy and Apitherapy, have led to the standardization and circulation of the first natural products. Continuous research on the properties and capabilities of different plant ingredients has quickly led to the development of highly effective cosmetic applications. R&D is pursued with undiminished interest!
The products
MACROVITA, since 1984, has been actively engaged in two primary sectors:
Natural Cosmetics
In the first sector, MACROVITA focuses on research, design, development, production and sale of natural cosmetics. These products are created using sophisticated combinations of vegetable oils, plant extracts, bee-derived ingredients and natural vitamins. The extensive product lines cater to the diverse needs of the face, body and hair. The effectiveness of ingredients used is supported by specific scientific studies and the majority of vegetable ingredients are sourced from certified organic cultivations.
Natural Dietary Supplements
In the second sector, MACROVITA harnesses the benefits of APITHERAPY to standardize and introduce natural products for the treatment of sore throat and common cold symptoms. These include Propolis Spray, Honey Syrup and Candies enriched with propolis & vitamin C.
MACROVITA products are:
- DERMATOLOGICALLY TESTED
- ENVIRONMENTALLY FRIENDLY
- UP TO 100% INGREDIENTS OF NATURAL ORIGIN
Our History
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1984
Development of the first products
Thanks to the knowledge and unwavering commitment of its founders, Elsa and George Vassilakakis, to continuous creative research and the utilization of natural ingredients, MACROVITA enters its business activity with a primary aim and commitment to quality. Production of the first natural cosmetics.
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1989
Innovation
MACROVITA innovates by creating the first regenerating product line in Greece, utilizing plant RNA in liposomes and soya proteins.
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1993
Anti-aging
Creation of the first anti-aging Retinol A+E product line with nanospheres, the first of its kind ever introduced in the Greek market.
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1996
Ingredients of natural origin
MACROVITA demonstrates maximum sensitivity to nature by removing animal origin ingredients from all products (except for bee byproducts).
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1998
First olive oil natural cosmetics
Introduction of the first olive oil natural cosmetics in Greece.
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2002
Modernization
Renewal of both products and packaging, in accordance with modern aesthetic criteria and international legislative regulations, aiming to establish a dynamic presence in the global market.
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2005
Ecology
Ecological orientation, while consistently upholding the standards of quality and effectiveness in our products.
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2013
Partnerships
MACROVITA expands its presence in both pharmacies and organic shops, confidently progressing towards the future.
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2014
International presence
MACROVITA successfully penetrates the international market.
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2016
Compliance with European regulations
In compliance with the new European regulation (655/2013) that establishes common criteria for the justification of claims made regarding cosmetic products on the market, MACROVITA continues to develop products that are not tested on animals, without utilizing this information as a marketing tool.
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2018
Innovative raw materials
MACROVITA renews its products by incorporating innovative raw materials, keeping up with modern trends in cosmetology and enhancing their effectiveness.
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2019
Environmental footprint
Remaining committed to its ecological orientation, MACROVITA introduces more eco-friendly packaging materials to reduce its environmental footprint.
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2020
E-shop
Launch of the corporate e-shop.
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2023
Reformulations
Reformulation of suncare products with advanced sunscreen filters that respect both the marine ecosystem and the skin.
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2024
40 years of creativity
Showing faith and respect to its vision and commitments, along with the implicit trust and sincere preference of the domestic and international consumer audience, in February 2024, MACROVITA completed 40 years of continuous, successful development.
- 1984
- 1989
- 1993
- 1996
- 1998
- 2002
- 2005
- 2013
- 2014
- 2016
- 2018
- 2019
- 2020
- 2023
- 2024
Global presence
Important friendships across borders
Through our persistence in continuous creative research and the use of natural ingredients, MACROVITA Natural Cosmetics have successfully expanded their reach to 21 countries. We are constantly gaining new fans in emerging markets, building important friendships across borders.
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